It started, as many good things do, with a coffee.
A friend of ours, a people and performance manager, had a problem.
Coffee with us was her way of downloading and getting an independent view. She was bemoaning the lack of time she had to read. She couldn’t keep up with the research she thought she needed to be across in order to do her job to her high standards.
As we chatted we agreed that few people do. Managers, leaders, and people working with performance like her, simply don’t have the capacity to spend time to get up to speed with how people learn, understanding motivation, getting to grips with how to create innovation or better problem-solving, figuring out our biases in decision-making, creating productive workspaces, building remarkable organisations and so on.
Most of us just don’t have enough time to learn everything.
What happens then, as in many areas, is that good, robust research into how we function, think, decide, and perform sits idle.
But what if you were already across all of that, and could train and coach and were keen to share it with those whose lives kept them too busy…
Another coffee sealed it.
And Cerebra was founded. We take contemporary research into applied neuroscience and psychology and make it useful for organisations and people in order to improve performance. Or in short form, we train performance. Our particular strength is in developing Psychological Safety as the underpinning of organisational performance.
And the name? Simple really.
Cerebra is the plural of cerebrum. The cerebrum is the largest and best developed part of your brain. We chose Cerebra precisely because, essentially, it means more than one brain.
That’s us helping you and your people perform better.
Recognising the need for something different in the market, Cerebra was founded by Brendon Clark. Brendon holds a Masters (Honours) degree in psychology, postgraduate qualification endorsed in forensic psychiatry, and certificates in professional supervision, counselling and adult teaching.
Brendon’s background encompasses more than 15 years in executive management and leadership in both for profit and not for profit organisations.
By the way, coffee really is good for your brain. Among other things, it’s neuroprotective, helping protect your brain against dementia, can help in cases of mild cognitive impairment, and boosts cognition in some areas.